{"id":4878,"date":"2022-08-11T13:38:15","date_gmt":"2022-08-11T11:38:15","guid":{"rendered":"https:\/\/stepfive.nl\/new-in-the-freezer-aisle\/"},"modified":"2022-08-11T13:38:15","modified_gmt":"2022-08-11T11:38:15","slug":"new-in-the-freezer-aisle","status":"publish","type":"post","link":"https:\/\/stepfive.nl\/en\/new-in-the-freezer-aisle\/","title":{"rendered":"New in the Freezer Aisle&#8230;"},"content":{"rendered":"<div class=\"feed-shared-text relative feed-shared-update-v2__commentary \" dir=\"ltr\"><span class=\"break-words\"><span dir=\"ltr\"><span style=\"font-size: large;\">Aldi asked us to develop a new brand identity and packaging line for their frozen meat products.<br \/>\nKey starting points included a contemporary look, strong shelf impact, clear differentiation, and an irresistible appeal.<\/span><\/span><\/span><\/div>\n<div class=\"feed-shared-text relative feed-shared-update-v2__commentary \" dir=\"ltr\"><span class=\"break-words\"><span dir=\"ltr\"><span style=\"font-size: large;\">In addition, there was a clear need for strong product focus<\/span><\/span><\/span> and block formation on-shelf, using color coding for each product category.<br \/>A total of 20 products were rebranded and redesigned within this new line. <\/div>\n<div class=\"feed-shared-text relative feed-shared-update-v2__commentary \" dir=\"ltr\"><span style=\"font-size: large;\">The structured block layout reflects the concept that every meat product is sliced before it&#8217;s served \u2014 a subtle nod to preparation and precision.<\/span><\/div>\n<div class=\"feed-shared-text relative feed-shared-update-v2__commentary \" dir=\"ltr\"><\/div>\n<div class=\"feed-shared-text relative feed-shared-update-v2__commentary \" dir=\"ltr\"><span class=\"break-words\"><span dir=\"ltr\"><span style=\"font-size: large;\">In short, a range of quality meat products \u2014 perfect for that one moment of the week when a flexitarian craves a delicious cut of meat.<br \/>Conveniently packaged in individual portions. <\/span><\/span><\/span><\/div>\n<div class=\"feed-shared-text relative feed-shared-update-v2__commentary \" dir=\"ltr\"><span class=\"break-words\"><span dir=\"ltr\"><span style=\"font-size: large;\">Now Available at Aldi<\/span><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aldi asked us to develop a new brand identity and packaging line for their frozen meat products. Key starting points included a contemporary look, strong shelf impact, clear differentiation, and an irresistible appeal. In addition, there was a clear need for strong product focus and block formation on-shelf, using color coding for each product category.A&hellip;<\/p>\n","protected":false},"author":4,"featured_media":4385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New in the Freezer Aisle... | Stepfive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stepfive.nl\/en\/new-in-the-freezer-aisle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New in the Freezer Aisle... | Stepfive\" \/>\n<meta property=\"og:description\" content=\"Aldi asked us to develop a new brand identity and packaging line for their frozen meat products. 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