20 Nov 2025 MAESTRI DEL RE – BRAND DEVELOPMENT AND PACKAGING DESIGN FOR ROYAL A-WARE
A New Italian Brand Identity for Masterful Cheese Products
For Royal A-ware, we developed the complete brand identity and packaging design for Maestri del Re — the new umbrella Italian cheese brand for both retail and foodservice.
A strategic journey in which brand strategy, design and brand architecture came together to create one powerful and future-proof brand concept.
Why One Brand: Maestri del Re?
To create more cohesion, clarity and international recognition within the Italian cheese assortment, we chose to build one strong brand that unites all product categories.
Maestri del Re — “Masters of the King”
The name represents:
– authentic craftsmanship
– high-quality excellence
– pure Italian tradition
– international scalability
The brand is positioned to be successfully introduced across Europe, the Middle East, Asia and North America, serving both retail and foodservice markets.
Brand Strategy & Positioning
We developed a brand identity that:
-radiates trust and professionalism
feels unmistakably Italian, yet avoids clichés such as landscapes or stereotypical photography
– uses colour coding to ensure clear product differentiation
– allows room for growth across multiple categories
The style is contemporary, clear and premium without becoming excessive — perfectly aligned with the international playing field of Royal A-ware.
Logo Development & Design System
The existing logo was evolved into a modern, recognisable and scalable brandmark.
The new design system offers:
– one unified visual language for all product lines
– elegant premium details that express craftsmanship
– a structure that can be easily applied to future SKUs and packaging formats
This forms the visual foundation for the entire brand.
Packaging Design (Five SKUs)
For the initial product launch, we developed a clear and internationally deployable packaging design with:
– a strong hierarchy in brand and product information
– clear colour distinction for each variant
– application-focused photography that highlights product quality and usage
– a premium, consistent look that is immediately recognisable on the shelf
The result is a packaging line that inspires trust and is easily scalable to new categories.
The Result: A Future-Proof International Cheese Brand
Maestri del Re translates the strength, authenticity and refinement of Italian cheeses into a contemporary visual identity.
The brand is:
– reliable
– professional
– distinctive
– scalable across retail, foodservice and export markets
Coming soon to the international market!
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