20 Feb 2025 Brand Development and Packaging Design for Lisimo by Bieze Foods
Over the past few months, we at Stepfive have passionately worked on the brand development and packaging design for Lisimo, a new brand by Bieze Foods. After an extensive concept phase in which multiple creative directions were explored, the design you see above was chosen as the final winner.
The briefing focused on creating a fresh and natural Mediterranean feel, with special attention to the ingredients. Mediterranean colors and an authentic, honest look were key requirements. The final concept evokes the atmosphere of fresh products straight from the Mediterranean region, built around the USP:
“Only homemade is fresher.”
Throughout the entire design process, the professional chef — the primary target audience — remained central.
We’re proud of the result: the final design has been enthusiastically received by both our client and the market.
Our collaboration with Shoot My Food on this project was a real pleasure — and certainly worth repeating!