LOOK-O-LOOK - 4D - Brand activation campaign
Full Brand Activation for Look-O-Look 4D Candy – From Shelf to Screen In addition to designing the unique packaging for Look-O-Look 4D Candy, Stepfive developed a range of instore and marketing materials to support the launch and visibility of this innovative candy concept. With high-impact retail displays and a nationwide campaign, we helped maximize brand awareness, product recognition, and engagement. Instore Materials That Drive Visibility To make Look-O-Look 4D Candy stand out on the retail floor, we created:
• A striking product display designed to capture customer attention at the point of sale
• Shelf strips and aisle interrupters placed perpendicular to the candy shelf — ensuring the product is visible from a distance and highlighting the playful brand personality These materials reinforce the colorful, fun identity of the 4D range and make the product a true eye-catcher in-store. Nationwide Marketing Campaign To support the in-store launch, we executed a nationwide brand activation campaign, including:
• A television commercial, introducing a wide audience to the unique 4D candy experience
• Engaging social media campaigns and a targeted digital strategy, designed to amplify the brand’s fun factor and encourage consumer interaction Boosting Brand Awareness and Shelf Impact By combining strategic instore visibility with multi-channel marketing, Stepfive helped increase brand recognition and support the commercial growth of Look-O-Look. This integrated approach ensures consistency across every touchpoint — from the shelf to the screen — and brings the brand to life in a bold and memorable way. Looking to launch a new product or energize your brand presence?
Let’s build a 360° activation campaign that gets real results. Contact us at info@stepfive.nl
