Pit upgrading branding
Pit Brand Refresh for Albron – Fresh, Modern, and Full of Taste
Albron partnered with us to upgrade its Pit concept—a commercial self-service food retail format located in central areas of hospitals. Designed to welcome guests throughout the day, Pit offers tasty, wholesome food, beverages, and non-food items. The concept is anchored in three key values:
Convenience
Comfort
Health
At its core, Pit creates a moment of escape from the hospital environment—a place where visitors can relax, reconnect, and recharge. The interior design is light-filled and inviting, exuding a positive ambiance, with an open kitchen as the focal point.
Our role was to refine the brand by optimizing the logo and revitalizing all visual expressions with a modern, clean design. We upgraded the photography, color scheme, and typography to boost visual appetite and taste appeal. The result is a brand experience that feels more flavorful, contemporary, and guest-focused.
The refreshed identity was first implemented in a live location and documented in a detailed brand manual. It is currently being rolled out across existing outlets and immediately applied to all new Pit locations.
