Brand Strategy
Optimize Your Brand Strategy for Success in Retail and Foodservice
Looking to elevate your brand in the highly competitive world of retail and foodservice?
A strong brand strategy is essential for standing out, building recognition, and achieving long-term success.
At Stepfive, we specialize in crafting distinctive strategies that empower your brand to grow and thrive.
From Brand Analysis to a Powerful Brand Strategy
Every successful brand strategy starts with a deep analysis.
We uncover the unique strengths and added value of your product—and translate them into compelling, market-ready messages.
Your Unique Selling Points (USPs) are clearly defined and strategically communicated to your audience, ensuring that your brand gets noticed and leaves a lasting impression.
From Core Values to Tailor-Made Packaging Solutions
Your brand’s core values form the foundation for smart growth.
Whether you’re building an A-brand or a private label, we develop a customized brand strategy that sets you apart.
Our team identifies market opportunities and creates product innovations that enhance your distinctiveness.
We translate your brand vision into functional and attractive packaging—perfectly tailored to retail and foodservice environments.
Sustainable Packaging: Impactful and Environmentally Responsible
Sustainability is no longer optional—it’s expected.
We offer eco-conscious packaging solutions that support a healthier planet while reinforcing your brand identity.
Our designs combine sustainability with performance and visual appeal—helping you meet consumer demand for greener, more responsible brands.
Custom Solutions for Your Market Needs
No brand or market is the same.
That’s why we deliver tailored solutions based on your business goals and target audience.
Whether you’re operating in retail or foodservice, our packaging solutions enhance your brand identity and drive measurable business results.
Ready to Elevate Your Brand Strategy?
Discover how we can strengthen your brand strategy and packaging approach.
Contact us today and give your brand the competitive edge it deserves.
[Let’s Talk] — or — [Request a Strategy Session]
The Essence of Your Brand
The essence of your brand is the foundation of your brand identity — and the key to unlocking future growth. Curious about our approach and experience with a wide range of brands? Feel free to get in touch.
Exploring New Opportunities
Based on market developments, we identify opportunities that we explore each year in collaboration with students from institutions such as HAN and HAS (Food & Design). These projects are independently developed and focus on all key aspects involved in successful product innovation.
Brand Development
Brand Development Based on Strategy or Briefing
Whether we’re working from a comprehensive brand strategy or a specific client briefing, we create brand names and visual identities with purpose. Our brand development always starts with the end user in mind.
What the brand communicates and how it’s perceived are key. It should immediately be clear which market segment the brand belongs to. Naming and design are developed as one cohesive whole.
BRAND DEVELOPMENT, NATIONAL BRANDS & PRIVATE LABELS, BRAND IDENTITY FOR RETAIL & FOODSERVICE, CORPORATE IDENTITY, NAMING, VISUAL CONCEPTS, STYLEGUIDES
Stand Out with a Unique Identity
A Structured Approach to Brand Identity Development At Stepfive, we follow a structured process when developing a brand identity. Based on a thorough briefing or debriefing, we create brand names and craft the visual identity of the brand. The search for the right design, typography, and color palette is a process of trial and refinement. Internally, we challenge and fine-tune ideas extensively before presenting final proposals to our clients. During the concept phase, we always present multiple creative directions — each accompanied by a clear rationale and creative justification. Over the years, Stepfive has developed a distinct vision and a proven approach to brand identity development.
Strategic Packaging DesignPackaging Design – From National Brands to Private Labels
A Distinctive Packaging Design Is Essential for Your Brand
An impactful packaging design can make or break your brand. Shelf visibility, clear on-pack communication, visual differentiation between flavor variants, and connecting with the right audience — all these elements come together in your packaging. Striking the right balance is critical.
We stay on top of the latest trends and innovations in packaging design. Both your graphic and structural packaging needs are in expert hands with us. Together, we analyze your current packaging choices and — if needed — develop new packaging formats. We also support you in selecting the right materials and ensuring compatibility with your production lines.
PACKAGING DESIGN, STRUCTURAL PACKAGING, GRAPHIC DESIGN, SHELF-READY PACKAGING, E-COMMERCE PACKAGING
Structurally and Visually Surprising!
Packaging Design as a Strategic Marketing Tool In our view, packaging design is key to differentiation, preference, visibility, appeal, and ease of use. It plays a major role in the success of your brand. Our greatest challenge — and passion — is to continuously create distinctive packaging concepts based on the unique selling points of your product. We aim to surprise both our clients and ourselves every time. In recent years, packaging design has become an increasingly important marketing tool. That’s why we work closely with our clients to develop a well-founded packaging strategy — one that reflects the culture of the brand and highlights the unique identity of each product.
Packaging DevelopmentVerpakkingsontwikkeling van A tot Z
Packaging Development That Builds Strong Brands
At Stepfive, we believe strong brands start with great packaging design. We guide you through the entire packaging development process — from the first idea to print-ready files. By combining brand strategy, creativity, and technical expertise, we create packaging that stands out on the shelf, while also being practical and sustainable.
We Go Beyond Just Design
Packaging development is more than just good looks. We make sure every detail is right — visually, structurally, and technically. From brand positioning and storytelling to ingredient listings, nutritional tables, and legal copy. We also actively advise on sustainable packaging solutions that align with your brand and audience.
Why Work with Stepfive?
Because you want a partner who understands both your market and the regulations. We move fast, think ahead, and deliver high-quality work. Whether you're active in foodservice, retail, or private label, we ensure your packaging makes an impact — and sets you apart.
From Concept to Sustainable Packaging
No loose ends. We manage the full process: from creative concept, storytelling, and packaging design to complete DTP production. That means your packaging will be fully aligned, pixel-perfect, and future-ready — down to the smallest detail.
Full-Service Packaging Development, A to Z
Stepfive develops sustainable packaging that not only gets noticed — but works. For foodservice, retail, and private label.
From Idea to Impact: Complete Packaging Development
We Leave Nothing to Chance We manage the entire process — from creative concept, storytelling, and packaging design to full DTP production. This ensures your packaging is accurate down to the smallest detail — and ready for the future.