11 Aug 2022 New in the Freezer Aisle…
In addition, there was a clear need for strong product focus and block formation on-shelf, using color coding for each product category.
A total of 20 products were rebranded and redesigned within this new line.
A total of 20 products were rebranded and redesigned within this new line.
The structured block layout reflects the concept that every meat product is sliced before it’s served — a subtle nod to preparation and precision.
In short, a range of quality meat products — perfect for that one moment of the week when a flexitarian craves a delicious cut of meat.
Conveniently packaged in individual portions.
Conveniently packaged in individual portions.
Now Available at Aldi
Key starting points included a contemporary look, strong shelf impact, clear differentiation, and an irresistible appeal.