Albron - Cool Creations - brand activation
Cool Creations – A Flavourful Concept Developed by Stepfive
Stepfive developed the Cool Creations concept for Albron, aimed at enhancing the visibility and appeal of various ice cream products and related treats such as slushies. With this concept, we created a fresh and inviting brand identity that perfectly aligns with the guest experience at Center Parcs parks.
Brand Identity and Visual Assets
The Cool Creations concept emphasizes the diversity and playfulness of the product range through an attractive mix of visual assets, including:
Large menu boards and eye-catching posters that inspire and entice customers.
Narrowcasting content, developed to dynamically present products and pricing via LCD screens throughout the parks.
Innovative presentation
By using striking design and strategically placed visual assets, visitors' attention is drawn to the colorful ice creamsand refreshing slush products. The narrowcasting content brings the offering to life in a modern and visually appealing way, immediately encouraging visitors to choose Cool Creations.
With this concept, Stepfive not only enhances product visibility, but also strengthens Albron’s brand identity as an innovator in the hospitality sector.
