ALBRON - Fuego brand development – from logo concept to execution
Restaurant Identity for Fuego Adventure Grill: A Mystical Experience
For Fuego Adventure Grill—part of Albron’s restaurant concepts at Center Parcs—we developed the full brand identity along with a range of supporting brand expressions. Guests step into a true adventure: a mystical Mexican fire temple setting where they enjoy flavorful grill specialties. A dining experience where excitement and storytelling go hand in hand—adventure guaranteed!
To visually enhance this adventurous experience, we developed the following brand assets for Fuego Adventure Grill:
To visually enhance this adventurous experience, we developed the following brand assets for Fuego Adventure Grill:
Facade signage: a striking first impression that immediately sets the tone for the adventure.
Menus: designed not only to present the dishes, but also to evoke the atmosphere of the fire temple.
Table cards and placemats: enriching the experience and amplifying the sense of adventure at the table.
Staff uniforms: created to bring the Mexican fire temple theme to life while embodying the restaurant’s brand identity.
With these visual elements and a strong brand identity, Fuego Adventure Grill offers not just a culinary experience, but a fully immersive visual journey—giving guests the feeling of stepping into a real adventure.
