ALDI - Bon RoyaalPrivate Label Retail Packaging – Brand Naming, Logo Design & Packaging Development
Packaging Design and Brand Development for Aldi’s Bon Royaal Line by Stepfive
Bon Royaal is Aldi’s premium chocolate range, and Stepfive was responsible for developing the concept and packaging design for this refined product line. The Bon Royaal assortment includes a variety of indulgent treats, such as three flavors of chocolate sticks, cherry-filled bonbons, Italian Limoncello bonbons, and Belgian pralines.
Stepfive created a luxurious visual identity that reflects the high-end nature of the products. The packaging design highlights the premium quality of the Bon Royaal range and enhances on-shelf appeal, making the products stand out in a competitive retail environment.
