ALDI - Château chocolade Private Label Retail Packaging – Packaging Design & Brand Naming
Packaging Design for Château Chocolate Bar by Stepfive
For Aldi Netherlands, Stepfive created the packaging design for the new chocolate bar under the Château private label. The objective was to develop a modern, eco-inspired design that also conveys a premium look and feel.
The design is fully tailored to the pyramid shape of the chocolate, featuring clean flavor coding and contemporary typography.
Through the strategic use of color and typographic elements, the packaging achieves an A-brand appearance, helping the product stand out on the shelf while making a strong, luxurious first impression.
