ALDI - Delicious Home Private Label Retail Packaging – Brand Naming, Logo Design & Packaging Development
Delicious Home Brand Development for Aldi Netherlands by Stepfive
Stepfive developed the Delicious Home brand for Aldi Netherlands—a private label that offers a range of tasty, family-friendly products made for enjoying together. Whether it’s a cozy Sunday breakfast with croissants or a relaxed dinner featuring pancakes, poffertjes, or a warm baguette with herb butter, Delicious Home makes shared moments simple and enjoyable.
Our scope included full brand development: from brand naming and logo design to packaging design. The packaging features a light, traditional tablecloth pattern and appetizing product visuals—reflecting the comforting atmosphere and togetherness at the heart of every meal.
Keywords integrated: Aldi private label branding, family food packaging design, ready-to-serve breakfast products, brand naming and logo development, warm home-style branding