ALDI - ORIENTAL DELIGHT - packaging design
New Packaging Design for ALDI’s Oriental Delight – By Stepfive
Stepfive gave ALDI’s Oriental Delight ready-to-eat meal range a fresh and timeless new look. The objective was to present the different flavor profiles—spicy, mild, and sweet & sour—in a visually appealing way, allowing the packaging to express the quality and authenticity of the dishes.
Flavor-Focused Packaging Design
Each meal is uniquely presented with:
Color coding on the top of the packaging, making each flavor easy to recognize at a glance.
Appetizing food visuals on the front of the packaging that emphasize the authenticity and delicious taste of the meals.
Timeless and Fresh Design
Stepfive’s design is both modern and timeless, with a visual language that reflects the Eastern influences and the quality of the ready-to-eat meals. The result is packaging that not only enhances the eating experience but also further strengthens ALDI’s brand identity.
