AVIKO - Oerfriet sales campaign - brand activation
Packaging Design and Brand Development for Aviko Oerfriet by Stepfive
For the launch of Aviko Oerfriet an authentic Dutch product developed specifically for the foodservice market Stepfive created a full-scale activation campaign. At the heart of the campaign was the development of packaging design, brand identity, and a cohesive visual style. All brand expressions were carefully tailored to meet the needs of both retail and foodservice channels.
Beyond the core packaging design, the campaign was supported by trade advertisements, online banners, a redesigned website, targeted social media content, and a dedicated Facebook campaign. We also developed a wide range of promotional materials, including posters, launch brochures, belly bands, information leaflets, booth backdrops, and roll-up banners.
Stepfive was responsible for the full concept, visual direction, and design execution creating a unified look & feel that brought the brand story of Aviko Oerfriet to life and introduced it to the market in a compelling and memorable way.
Our approach emphasized the core essence of the product: authentic, proudly Dutch, and tailored for the foodservice industry. The goal was clear to strengthen brand identity and boost visibility across both hospitality and retail sectors.
Keywords integrated: foodservice packaging design, Dutch food brand identity, Aviko campaign design, retail and horeca branding, product launch food packaging
