AVIKO - Spooky Fritesbrand campaign - loyalty promotion - activation mechanic
Aviko Spoooky Fries Halloween Campaign: Strengthening Brand Development for Snack Chains
Laat me weten als je ook een projectomschrijving of teasertekst wilt!
The campaign website, linked to the promotion, proved to be a major success—drawing an impressive 60,000 participants. Snack bar customers received a prize ticket with every fries order, each containing a unique code. They could enter this code on the specially developed campaign website for a chance to win exciting prizes, such as a long weekend at Disneyland Paris or a game console with a Halloween-themed game.
The campaign website, integrated with the promotion, was a great success—attracting no fewer than 60,000 participants. With every fries order, snack bar customers received a prize ticket containing a unique code. They could enter this code on the specially developed campaign website for a chance to win fantastic prizes, such as a long weekend at Disneyland Paris or a gaming console with a Halloween-themed game.
Brand Development and Customer Engagement
The Spoooky Fries Halloween campaign is a prime example of how Aviko strengthens its brand through customer-driven promotions. By actively involving customers in the campaign, the initiative not only promoted Aviko’s products but also elevated the overall brand experience. The campaign helped boost Aviko’s visibility across snack chains and strengthened customer loyalty.
