Albron – Grabber Joe’s Brand Creation – Logo Design and Implementation
Hospitality Concept and Brand Identity for Grabber Joe’s: A Unique Poolside Experience
Grabber Joe’s, an innovative hospitality concept by Albron Center Parcs, has been rolled out across all Aqua Cafés at Center Parcs locations. For this concept, we developed the complete brand identity and a broad range of branded materials—including signage, disposables, menu boards, wobblers, placemats, and standees. These visual elements contribute to a consistent and engaging brand experience—from first impression to final bite.
Stepfive also conceptualized the full look & feel of the outlets. The weathered, washed-ashore logo and vintage materials create a unique, atmospheric interior that gives the venue an authentic character. This enhances the overall Grabber Joe’s experience, making it a favorite spot for pool guests to relax and enjoy a tasty snack.
The Grabber Joe’s menu offers both indulgent snacks and healthier options—ensuring there’s something delicious for kids, adults, and seniors alike. This makes Grabber Joe’s the perfect place to take a break in the middle of all the water fun.
