CENTER PARCS - Healthy Weeks launch campaign
Design for the Healthy Weeks Program at Center Parcs: Spotlight on Movement and Responsible Eating
Commissioned by Center Parcs Europe, we created the visual design for the Healthy Weeks program, which focuses on physical activity and responsible eating. The program is designed to inspire guests to adopt a healthier lifestyle during their stay at Center Parcs.
We developed a variety of materials, including leaflets and signage, featuring information on how much physical activity is needed to burn a specific number of calories. These visual communication tools help guests gain accessible and engaging insights into the importance of both exercise and healthy nutrition.
In addition to physical narrowcasting assets, we also developed online materials to promote the Healthy Weeks program across a wider audience. These digital communications complement the offline materials and help maximize the program’s impact across Center Parcs’ digital platforms.
