CHUPA CHUPS - BACK TO SCHOOL - brand activation
Back to School Campaign for Chupa Chups, Mentos & Fruittella – Developed by Stepfive
Stepfive developed the Back to School campaign for Chupa Chups, Mentos, and Fruittella, aimed at a young audience seeking fun and self-expression.
The promotion — with a customized bicycle as the main prize trigger — was designed to actively engage children and teens, creating excitement around the products and strengthening the emotional connection with these playful, youth-driven brands.
Simple Activation Mechanism with an Appealing Reward
The campaign was designed to be simple yet highly effective:
Buy any participating product from Chupa Chups, Mentos, or Fruittella.
Fill in the entry card and hand it in at the checkout.
Get a chance to win a personalized bicycle.
This simple and accessible promotion offered an interactive way to participate, effectively increasing consumer engagement and brand connection.
Youthful and Playful Design
The campaign was aimed at a young audience, and its visual design reflected this with a playful, energetic, and cheerful look and feel.
The creative concept was fully aligned with the worldview and interests of the target group, using a fresh and appealing style that captured attention and encouraged participation.
Brand Activation and Audience Engagement
With this campaign, we reinforced the brand identities of Chupa Chups, Mentos, and Fruittella as not only tasty, but also fun and relevant brands for young consumers.
The activation created a direct link between the product and the lifestyle of the target audience, enhancing emotional resonance and driving brand loyalty.
