De kroes - A la minuteRetail Packaging – Packaging Design & Logo Development
Packaging Design for De Kroes: ‘À la Minute’ Ready-to-Eat Finger Food
Stepfive developed a series of twenty packaging sleeves for De Kroes’ ready-to-eat finger food, roasted meats, and meat-in-sauce products. These designs stand out through a unique visual combination of a plastered wall background, distinctive color schemes, and retro-style typography—creating an authentic and eye-catching look that enhances the brand's appeal.
The new packaging line is named À la Minute, highlighting the speed and convenience of the product—quick and tasty bites. The design gives the brand a nostalgic feel while simultaneously reflecting today’s demand for fast, high-quality meals.
With this extensive product line, De Kroes has not only created a visually distinctive design but also established a brand identity that resonates with consumers seeking both convenience and flavor.
