Le Perron brand identity, communication, and brand manual
Communication Tools for Le Perron: A Unique Brand Campaign for Albron
For Albron, we developed the communication materials for all newly opened Le Perron locations — including the very first location launched in the new visual style in Almere. For this rollout, we optimized both internal and external communication and design. Additionally, we created brand activation materials to support the store opening campaign.
To attract attention on social media, we developed a series of teaser posts for Instagram designed to spark curiosity and anticipation among the target audience. We also created disposables, staff uniforms, and signage, all tailored to match the refreshed brand style of the new locations.
What made this campaign truly distinctive was the use of a “Dutch-French” tone of voice, giving the communication its unique Le Perron signature style.
The result? A campaign that was executed with great care and creativity — and definitely très bon to work on!
