LOOK-O-LOOK - 4D - Creative packaging design and product naming
Unieke Verpakking voor Look-O-Look 4D Snoep – Een Speelse Beleving
For Look-O-Look, part of the Perfetti Van Melle group, Stepfive developed an eye-catching and distinctive packaging concept — including product naming — for their innovative 4D candy range, featuring playful variants like Penguins, Blobs, and Octopuses. The goal: to create a high-impact, fun-filled experience that brings each candy to life.
Brand Identity & Packaging Design
With the slogan “4D Delicious”, we positioned the concept as a fusion of 3D candy + Look-O-Look’s signature fun factor. The brand identity is enhanced through bold, cartoon-style illustrations that turn each candy into a lively animated character. The result? A packaging style that feels cinematic and irresistibly engaging — for kids and grown-up candy lovers alike.
Innovative and Impactful Packaging
The packaging combines playful shapes and custom die-cuts with advanced printing techniques to maximize shelf appeal and brand recognition.
Key features include:
Metallic finishes for a premium, modern look
Vibrant illustrations that animate each character
A distinctive pack shape aligned with the product and brand personality
Product visuals that highlight the colorful candy in an appetizing, dynamic way
Strengthening the Look-O-Look Brand
This packaging line does more than showcase a new product — it reinforces the core identity of Look-O-Look as a bold, imaginative candy brand. The design captures the brand’s playful essence and sets it apart in a crowded retail environment, creating stronger emotional engagement and increased brand recognition.
