LOOK-O-LOOK - 4D packaging design and brand naming
Distinctive Packaging Design for Look-O-Look 4D Candy by Stepfive
Stepfive developed a bold and eye-catching packaging design for the Look-O-Look 4D candy line, part of Perfetti Van Melle. The range includes playful 3D gummies shaped like Penguins, Blobs, and Octopuses. At the heart of the design is the fun factor, with the tagline “4 Dimensionally Delicious” highlighting the unique combination of three-dimensional candy and the joyful Look-O-Look experience.
To amplify the playful character of the brand, Stepfive created cartoon-style illustrations that bring each candy to life giving the packs the energy and expressiveness of an animated film. The packaging is constructed using a custom die-cut shape that enhances the product’s personality and shelf appeal.
With its metallic finishes, vibrant cartoon visuals, and clear product illustrations, the packaging is impossible to miss. The unique structure and print techniques create a bold, colorful design that perfectly captures the imaginative spirit of the 4D candy range.
