MAÎTRE PAUL Brand Creation – Logo and Tagline Development
Rebranding Maître Paul: A Bold New Identity for Frozen Desserts
Stepfive developed the rebranding for both Maître Paul and Maître Paul Professional. By integrating a cake server into the logo, we established a strong visual anchor that further reinforces Maître Paul’s brand identity. This element deepens the connection to the world of pastry, positioning Maître Paul even more clearly as the leading brand for premium frozen desserts.
The addition of this element creates a visual frame that gives the brand a premium, A-brand look—resulting in significantly improved shelf recognition. This smart design choice ensures that Maître Paul’s packaging not only stands out but also builds consumer trust through the brand’s professional and refined appearance.
