ALDI - Smakelijk Gemak Private Label Retail Packaging – Brand Naming, Logo Design & Packaging Development
Brand Development and Packaging Design for Aldi Netherlands' 'Smakelijk Gemak' Line
Stepfive developed the brand name, brand identity, and packaging design for Aldi Netherlands’ ‘Smakelijk Gemak’ product line, which offers a wide range of fresh ready-made meals. The range includes various international cuisines — from Italian and Dutch to Asian dishes.
The packaging design features a sleeve with a traditional Dutch tablecloth and rustic-style crockery, evoking the feeling of a warm and familiar dining table. This visual identity highlights the comfort and joy of sharing delicious meals, inspired by tastes from around the world.
