Quick Start – Oatmeal Porridge Range - packaging design
Quick Start – Packaging Design for the Comeback of Oatmeal Porridge
Thanks to the launch of Quick Start, oatmeal porridge has made a strong comeback in Dutch supermarkets. Stepfive was given the opportunity to develop the packaging design for this new market entrant—delivering a solution that is both practical and stylish.
Innovative and Practical Packaging Design
The Quick Start packaging was designed with ease of use in mind:
The 28-gram tub is perfect for a quick meal and easy to take on the go.
Its practical shape allows the porridge to be eaten straight from the packaging, making it ideal for busy, on-the-move moments.
Fresh and Natural Look
The design features a fresh, natural aesthetic that perfectly matches the product’s positioning. Quick Start’s tagline, “Tasty and full of energy!”, is visually translated through the use of light colors and a dynamic layout—giving the product a look that’s both attractive and energetic.
Brand Activation and Market Impact
With this packaging design, Stepfive played a key role in the brand activation of Quick Start and in repositioning oatmeal porridge as a quick and healthy meal option. The result is a pack that not only emphasizes functionality but also reinforces the brand identity of Quick Start.
