WEERRIBBEN ZUIVEL – Dairy A-Brand Retail Packaging – Packaging Design & Logo Development
Packaging Design for Weerribben Zuivel: An Upgrade in Tradition and Modernity
We updated the existing packaging line and logo for Weerribben Zuivel, giving the brand a fresh, modern feel while staying true to its traditional heritage. The result is a contemporary design that delivers a clean new look—without losing sight of the brand’s rich roots and authentic story.
The packaging stands out in the chilled aisle thanks to the use of colorful shopping list visuals, which play a key role in the design. These elements enhance brand recognition and make the products easy to distinguish from competitors. Additionally, the Weerribben landscape has been prominently integrated into the design, contributing to a unique identity that reflects the vision of dairy farmer Klaas de Lange, the brand’s founder.
This refreshed packaging line from Weerribben Zuivel is available at premium organic retailers—reinforcing the brand’s strong focus on sustainability and local production.
