AVIKO - Homemade gratin introductie campagne → launch campaign
Launch Campaign for Aviko’s Home-made Style Gratins: Flavor and Quality for the Foodservice Market
Especially for the foodservice market, we created a launch campaign for Aviko’s Home-made Style Gratins. With the taste and appearance of a freshly made dish, this product is a delicious and versatile addition to any chef’s menu.
The campaign targets both wholesalers and chefs, and includes a range of materials that highlight the gratins’ key benefits. At the heart of the campaign is a striking tube mailing, supported by an information leaflet, response card, and presentation box wrapped in a themed belly band. Recipe cards and a product brochure were also created to inspire chefs with easy and creative ways to use the gratins.
The sales team also receives a promotional box to present the product effectively at launch. Stepfive developed the campaign concept and all related materials, enabling Aviko to successfully bring its Home-made Style Gratins to market.
