AVIKO - Piepers Plakken advertising campaign - loyalty campaign - activation mechanic
Piepers Plakken Campaign for Aviko: A Successful Promotion Across 600 Snack Bars
We developed the Piepers Plakken campaign for Aviko, which was rolled out in 600 snack bars. The campaign aimed to increase customer frequency for ordering fries while offering an exciting chance to win prizes. Stepfive managed the entire process—from concept creation and activation mechanics to the production of all campaign assets, including POS materials, loyalty booklets, promotional stickers, prize items, winner cheques, and the campaign website.
The activation mechanic was simple: customers at participating snack bars received a stamp with every order, which they could collect in a specially designed loyalty booklet. This booklet also included discount vouchers for holiday parks. After collecting ten stamps and submitting a creative slogan, customers had the chance to win a year’s supply of free fries.
The campaign was supported by online banners, trade magazine advertisements, and a direct mail (DM) campaign—further boosting visibility. Stepfive developed the entire look & feel, including all visual assets and the campaign concept, ensuring a consistent and engaging brand experience throughout.
