DE KROES Brand Creation – Logo and Tagline Development
Logo Upgrade and Corporate Communications for De Kroes: Broad Positioning for Meat Snacks and Cold Cuts
For De Kroes, a specialist in meals, meat snacks, and cold cuts, we developed a logo upgrade and a range of corporate assets. The update was essential because the existing logo focused too heavily on meals, while De Kroes also serves other product categories. The client’s request was to adapt the logo in a way that would better reflect the full scope of the brand’s offering.
In addition to the logo upgrade, we redesigned all corporate materials, including the website, brand collateral, and trade show booth. This ensures that De Kroes’ brand identity is consistently and powerfully represented across every communication channel.
The client also requested a payoff line that would clearly communicate the company’s unique selling point at a glance. This resulted in a strong, impactful tagline that instantly highlights the quality and versatility of De Kroes’ product range to consumers.
