Frites Affairs brand identity
Brand Identity for Frites Affairs by Stepfive
Stepfive developed the complete brand identity for Frites Affairs in close collaboration with Albron. Built on a bold and honest insight, the concept embraces the idea that fries may not be the healthiest choice but sometimes, treating yourself is exactly what you need. And when you indulge, do it with full flavor and zero guilt.
A Playful and Tempting Brand for Modern Snacking Moments
Frites Affairs has a cheeky, playful personality that mirrors the irresistible temptation of your favorite snack. It’s designed for those moments when you simply want to enjoy the best fries and snacks no shame, just satisfaction.
Our message:
Give in. Enjoy guilt-free. Frites Affairs is a casual snack affair no long-term commitments, just spontaneous satisfaction with craveable bites. It’s about embracing indulgence, because a little mischief tastes better.
Multi-Channel Brand Activation
All branding and communication assets digital and in-store were created in partnership with Albron. From POS materials to social content, the tone is all about enjoyment, ease, and the joy of snacking with a wink.
Keywords integrated: snack brand identity, playful food branding, fast casual brand design, indulgent snack concept, foodservice brand communication
