ALDI - IJS - retailverpakking – packaging design
Revamped Ice Cream Aisle for ALDI – Designed by Stepfive
Commissioned by ALDI, Stepfive gave the entire ice cream aisle a modern and functional makeover. The objective? To create a premium visual identity and develop a smart layout that groups products logically. The revamped aisle not only improves the customer shopping experience but also offers practical navigation for shelf stockers.
Smart Navigation and Organized Presentation
The design is focused on achieving the optimal balance between functionality and visual appeal:
Premium Look That Highlights the Ice Cream Range
A high-quality presentation that showcases the ice cream products in an appealing and inviting way.
Navigation System for Shelf Stockers
A structured layout that ensures related products are clearly and neatly grouped—making shelf restocking faster and more efficient.
Enhanced Customer Experience
With this revamped ice cream aisle, shopping becomes easier and more enjoyable. Customers can quickly and clearly choose from a wide assortment, while the professional appearance strengthens ALDI’s brand image.
Thanks to our strategic approach and attention to detail, Stepfive delivered a practical and visually strong solution that supports both the customer and the store staff.
