The Green Table brand activation
Brand Identity for The Green Table® by Stepfive
Commissioned by food innovator Peter-Paul Biermans, Stepfive developed the brand identity for The Green Table®. These 100% plant-based meals are shelf-stable for over a year — without refrigeration — making them a true innovation in the food industry.
From Proposition to Corporate Identity
Our challenge was to develop a unique market proposition based on the product’s key differentiators. This included creating the brand name, visual identity, packaging design, and full corporate identity — a project we approached with great enthusiasm.
Healthy and Sustainable
The Green Table® meals are packed with crunchy vegetables and legumes such as carrots, red pepper, broccoli, lentils, bamboo shoots, and sugar snaps. Exotic fruits like lychees and pineapple add a fresh, flavorful twist, while rice and authentic Indian curry sauces create a rich and satisfying taste experience.
The meals are clean label: free from E-numbers, gluten, soy, and dairy. Developed with care, they contain minimal additives, salt, sugar, or acids, while still offering exceptional shelf life and convenience.
Now Available in Major Supermarkets
The Green Table® is now available in major supermarkets — an innovative, plant-based option for the health-conscious consumer.
